Isaiah Butler

Project Overview

Enjoy Philippines is a voucher-based Android application offering users discounts and deals from various merchants across the country. The app allows users to browse, redeem, and share vouchers for exclusive deals at partner establishments. The goal of the project was to modernize the app’s interface, enhance user engagement, and streamline the voucher redemption process through better user experience design.

My Role & Responsibilities

As a lead Android developer with a focus on both development and UI/UX improvements, I was tasked with modernizing the app’s design and enhancing the user experience, while also adding new functionalities. Key responsibilities included:

  • UI/UX Redesign and App Reskin: Led the reskinning of the app, transforming it into a more visually appealing and user-friendly platform. This included improving the navigation flow, optimizing layout designs, and refining the overall user experience to increase engagement and ease of use.
  • Feature Development: Implemented new features such as merchant tracking using Google Maps and voucher sharing through social media.
  • User Experience Enhancements: Simplified the process for users to find and redeem vouchers, resulting in a smoother, more intuitive experience.
  • Social Media Integration: Developed social media features for voucher sharing via Facebook and Twitter, allowing users to quickly share deals with their social networks.
  • Backend Communication: Used Retrofit2 and OkHttp3 to ensure efficient API communication, enabling real-time updates for vouchers and merchant details.
  • Project Management: Worked collaboratively with the project team using Basecamp to track tasks, coordinate timelines, and ensure that deliverables were met on time.s

Key Achievements

  • Successfully redesigned and enhanced the app UI/UX, delivering a modern, streamlined interface that improved the user experience and increased engagement.
  • Developed the app’s new features, including merchant tracking, which allowed users to easily locate partner merchants using Google Maps, leading to a higher usage of vouchers.
  • Integrated social media functionality, enabling seamless voucher sharing through Facebook and Twitter, extending the app’s reach and visibility.
  • Introduced QR code-based redemption, simplifying the voucher redemption process and improving customer satisfaction.
  • Effectively used Basecamp for project management, ensuring that timelines and deliverables were consistently met.

Tools and Technologies

  • Development Tools: Android Studio, Java, Retrofit2, OkHttp3
  • Map Integration: Google Maps SDK for merchant tracking
  • UI/UX Design: Improved the overall user interface and experience through intuitive design and thoughtful navigation flow
  • Social Media Integration: Facebook SDK, Twitter SDK for sharing vouchers
  • QR Code Implementation: QR code system for redeeming vouchers
  • Version Control: Git for managing code and collaboration
  • Project Management: Basecamp for task tracking, progress monitoring, and team collaboration.

Challenges & Solutions

  • Challenge: Improving the app’s user interface while keeping it lightweight and responsive.
    • Solution: Worked closely with designers to ensure that the UI/UX redesign was both visually appealing and optimized for performance, delivering a smoother user experience across devices.
  • Challenge: Streamlining the voucher redemption process for users.
    • Solution: Implemented QR code-based redemption, which allowed users to quickly scan and redeem vouchers, reducing the complexity of the process and improving overall satisfaction.

Conclusion

Working on the Enjoy Philippines Voucher App allowed me to strengthen my skills in both Android development and UI/UX design. By leading the UI/UX reskin, I was able to directly improve user engagement and satisfaction, making the app more intuitive and enjoyable for users. The project’s success demonstrated the value of a well-executed user interface and seamless feature integration.